The Future of News

Or "Reality Bytes"

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As powerful as the brand may be, it’s disconcerting to realize that each article lives out there by itself and has to succeed on its own. This is more true than ever in the atomized world of social media, where the individual post, photo gallery, and infographic is untethered from the brand and shared as an independent unit.
Bob Cohn, editor of Atlantic Digital, in “Misconceptions About the Homepage