The Future of News

Or "Reality Bytes"

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Google Displaying Not Mobile Friendly Icons In Search Results

You can’t hide anymore. Google is looking for ways to let their visitors know if your site is mobile-friendly. 

If you still don’t have a plan to make your content mobile-friendly, you’re way late to the game. 

Google Displaying Not Mobile Friendly Icons In Search Results,” Barry Schwartz,

Filed under mobile google

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Salesforce launches Wave, a big data visualization tool

Salesforce has officially announced Wave, a big data visualization tool, and partnerships with predictive analytics companies.

"Wave is intended to create sales, service and marketing analytics, either in packaged or custom forms, which can be read on desktop and mobile devices. It is meant to stress the data within Salesforce products, but it is also possible to import third-party information from companies like Microsoft, SAP and Informatica, as well as machine-generated data."

"Salesforce is announcing that it’s teaming up with several early-stage companies in the predictive-analytics market: 6Sense, C9, Fliptop, Gainsight, Lattice Engines, Predixion, and”

"You can slice and dice the data to create different views as you would expect and create a variety of connections between data, but it still uses standard database language like “join” and has database-style labels, and you still needed to build the connections to view the data. In other words, although it didn’t require IT involvement to use it, neither did it appear to be dead simple, and users would still need some training or knowledge to use it effectively."

"The Wave app for Apple’s iOS will also be available this week and is pre-populated with dummy data. The aim of this approach seems to be to get people playing with the app and thinking about how it is applicable to them – Salesforce realizes there is something of a steep learning curve when it comes to analytics so they need to seed some ideas in peoples minds."

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Digiday: Longer stories draw more attention, but with diminishing returns

Longer stories draw more attention, but with diminishing returns,” Lucia Moses, Digiday

Filed under analytics publishing

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A great short video interview of Ben Callahan about Small Screen Navigation via the fine folks at Breaking Development.

Callahan shared a couple of interesting thoughts on navigation, mobile, and your visitor’s immediate need for context and an understanding of your site that doesn’t require navigation.

About 6 minutes in, he said, “Thinking about our websites in the context where there is no navigation….Take out the nav, completely. Literally, just take it out. And load that site on your small screen and see where you fail. And then think about why it is that you couldn’t get to the thing you wanted to get to.”

Also this, paraphrased:

"Every usability test I’ve ever run on a small screen, they immediately start scrolling to get context. That’s the default reaction that people have. They’re looking for something that hints at the reason they’re there. They’re not reading anything yet. A desktop gives them context immediately. On the small screen, there’s not enough context."

Filed under navigation smartphones usability

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Why don’t more organizations get usability? Because they often measure the wrong things.

“Feeling overwhelmed, consumers want support - not increased marketing messages or “engagement” - to more quickly and easily navigate the purchase process,” Corporate Executive Board (CEB) stated in a study it published in 2012. “Brands that help consumers simplify the purchase journey have customers who are 86 percent more likely to purchase their products and 115 percent more likely to recommend their brand to others.”

In a study of 7,000 consumers, CEB found that only 20% want a relationship with a brand. In a study by Havas Media in 2013, over 90% of Western consumers said they wouldn’t care if most brands disappeared. Brands and marketing has a hugely inflated view of how important they are in the lives of customers. It’s time to get real.

Customer Convenience,” Gerry McGovern

Filed under usability measurement

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Magazines Get a Way to Measure Their Reach Across Media Platforms

[The Association of Magazine Media’s] new monthly system, Magazine Media 360, would measure audience engagement for print and for digital editions and video across desktop and mobile devices. It will also capture data for five social media networks, although those will be reported separately.

“Given the success of many magazine brands on those new platforms, continuing to rely on print circulation and ad paging to determine demand for magazine media would be like measuring the viewership of the Super Bowl exclusively based on the people who watched it in the stadium,” Ms. Berner said.

Magazines Get a Way to Measure Their Reach Across Media Platforms,” Leslie Kaufman, NYT

Filed under magazines measurement reach