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The poll confirms what we already know, that ‘tracking’ is a loaded word that generates a predictably negative response. When consumers are presented with the actual value proposition of interest-based advertising, minus the hyperbolic language, surveys demonstrate that they are overwhelmingly receptive to it.
Lou Mastria, managing director of the ad trade group Digital Advertising Alliance, responding to a new Consumer Watch poll stating that 69% of consumers said they would not allow companies to track, collect and share data about them in exchange for a free service or product.
6/19/13 — 6:00pm Short URL: http://tmblr.co/ZuzyqxnkTOOz
MarketingSherpa: “SEO most effective tactic for lead gen, but also among the most difficult….However, it is not as difficult as another highly effective tactic (and important component of SEO) — content.” I think it’s also interesting that social media is not that much more effective than print, but marketers spend as much time on it as other efforts.

MarketingSherpa: “SEO most effective tactic for lead gen, but also among the most difficult….However, it is not as difficult as another highly effective tactic (and important component of SEO) — content.” I think it’s also interesting that social media is not that much more effective than print, but marketers spend as much time on it as other efforts.

High-res 6/18/13 — 6:00pm Short URL: http://tmblr.co/Zuzyqxnfg9xg
Google(x) releases plans for Project Loon, balloon-powered internet access for the majority of people who can’t access the Internet. As the young girl in the video says, “Sometimes, ‘everyone’ isn’t really everyone. Like when people say ‘Everyone’s on the internet.’ Because the truth is, for each person that can’t get online, there are two that can’t. And when you look closer, that ‘everyone’ looks less like everyone. In some places, it’s more like one in a thousand. In others, it’s one in ten thousand. And in some places, no one’s online at all.” Awesome, disruptive and the beginning of the end (with a jump-start from Google Fiber) to the sad and horrible grip that U.S. telecoms have on internet connectivity.

Google(x) releases plans for Project Loon, balloon-powered internet access for the majority of people who can’t access the Internet. As the young girl in the video says, “Sometimes, ‘everyone’ isn’t really everyone. Like when people say ‘Everyone’s on the internet.’ Because the truth is, for each person that can’t get online, there are two that can’t. And when you look closer, that ‘everyone’ looks less like everyone. In some places, it’s more like one in a thousand. In others, it’s one in ten thousand. And in some places, no one’s online at all.” Awesome, disruptive and the beginning of the end (with a jump-start from Google Fiber) to the sad and horrible grip that U.S. telecoms have on internet connectivity.

High-res 6/16/13 — 9:12am Short URL: http://tmblr.co/ZuzyqxnTl8LW
This is the year that both advertisers and publishers really need to segment out the tablet platform from “mobile.” Ignoring that distinction comes at a high price.
“Tablet Friendly Web Destinations Can See up to 50% Page View Growth,” Steve Smith, minonline.com
6/14/13 — 10:04am Short URL: http://tmblr.co/ZuzyqxnK1smh
The reason American newspapers failed to adapt to the digital age is because editors and publishers didn’t want to change, fighting furiously, instead, to preserve traditional revenue streams and editorial prerogatives at a time their readers and advertisers were moving on.
“What’s your digital strategy? First, get a grip,” Reflections of a Newsosaur, Alan D. Mutter
6/12/13 — 10:41am Short URL: http://tmblr.co/ZuzyqxnAm_cg
Pew: “A third (34%) of American adults ages 18 and older own a tablet computer like an iPad, Samsung Galaxy Tab, Google Nexus, or Kindle Fire—almost twice as many as the 18% who owned a tablet a year ago.”

Pew: “A third (34%) of American adults ages 18 and older own a tablet computer like an iPad, Samsung Galaxy Tab, Google Nexus, or Kindle Fire—almost twice as many as the 18% who owned a tablet a year ago.”

High-res 6/11/13 — 10:24am Short URL: http://tmblr.co/Zuzyqxn5srYE
As a culture we have moved into a realm where the consumption of news is a near-constant process. Users with smartphones and tablets are consuming news in bits and bites throughout the course of the day — replacing the old standard behaviors of news consumption over breakfast along with a leisurely read at the end of the day.
Richard Gingras, Senior Director, News & Social Products at Google, quoted in Wired’s “Why Google Reader Really Got the Axe.”
6/6/13 — 8:41pm Short URL: http://tmblr.co/Zuzyqxmm21fx
“Users increasingly consider alternatives such as delaying a PC purchase or using tablets and smartphones for more of their computing needs,” from IDC’s “PC Outlook Falls As Market Increasingly Looks to Tablets.”

“Users increasingly consider alternatives such as delaying a PC purchase or using tablets and smartphones for more of their computing needs,” from IDC’s “PC Outlook Falls As Market Increasingly Looks to Tablets.”

High-res 5/28/13 — 6:00pm Short URL: http://tmblr.co/Zuzyqxm3Gt6e
Newsrooms of the future, I think, are built around subject matters, not around mediums. There won’t be newspaper newsrooms; there will be technology newsrooms … they’ll be built around what an audience wants.
Larry Kramer, president and publisher of USA Today, at Internet Week New York’s “How Design Affects the Newsroom” (via write-up by ABM)
5/23/13 — 11:53am Short URL: http://tmblr.co/Zuzyqxlf9l7y
All of the strategically successful things I’ve been involved in … have had this thing in common: that, at the point of launch, pretty much everyone not involved in the project has agreed that it was going to be a total disaster. In modern media, you could make the case that the best way forward is to listen carefully to what the industry has to say and then do the exact opposite.
NYT CEO Mark Thompson, in a commencement address to business students at Columbia University (via PaidContent)
5/21/13 — 6:12am Short URL: http://tmblr.co/ZuzyqxlUoodu