MarketingSherpa: “SEO most effective tactic for lead gen, but also among the most difficult….However, it is not as difficult as another highly effective tactic (and important component of SEO) — content.” I think it’s also interesting that social media is not that much more effective than print, but marketers spend as much time on it as other efforts.
Google(x) releases plans for Project Loon, balloon-powered internet access for the majority of people who can’t access the Internet. As the young girl in the video says, “Sometimes, ‘everyone’ isn’t really everyone. Like when people say ‘Everyone’s on the internet.’ Because the truth is, for each person that can’t get online, there are two that can’t. And when you look closer, that ‘everyone’ looks less like everyone. In some places, it’s more like one in a thousand. In others, it’s one in ten thousand. And in some places, no one’s online at all.” Awesome, disruptive and the beginning of the end (with a jump-start from Google Fiber) to the sad and horrible grip that U.S. telecoms have on internet connectivity.
Pew: “A third (34%) of American adults ages 18 and older own a tablet computer like an iPad, Samsung Galaxy Tab, Google Nexus, or Kindle Fire—almost twice as many as the 18% who owned a tablet a year ago.”
“Users increasingly consider alternatives such as delaying a PC purchase or using tablets and smartphones for more of their computing needs,” from IDC’s “PC Outlook Falls As Market Increasingly Looks to Tablets.”