If they haven’t already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that was sent out to partners last month, the company states plainly: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.”
Chitika… tracked web use among North American tablet users for the four weeks following the Surface 2’s Oct. 22 launch, focusing on tablets other than iPads. It found that the Surface RT and Surface 2 combined for 6.5% of all non-iPad tablet traffic….It should be pointed out that use share is only one measure of tablet performance. In marketshare, IDC reports that iPads accounted for less than 30% of third-quarter shipments.
Takeaway: 30% of tablets are iPads; 94% of tablet web traffic is from iPads.
Is your digital strategy ready for the 2 million Xbox Ones and PS4s that were sold in the last week?
Gamers may not be your core audience right now, but they will be part of that audience. The Xbox One comes pre-installed with Netflix, Skype and Internet Explorer. Some reviews cast the IE experience as lacking, but it will get better, as technology almost always does.
The uptick reflects publishers’ attempts to create more bespoke advertising products for brands, according to eMarketer analyst Clark Fredricksen, partly in an effort to shore up ad rates.
"The growth of programmatic advertising is relatively severe," Mr. Fredricksen said. Nearly 20% of U.S. display ad spending will include real-time bidding this year, according to EMarketer, which said premium publishers see their growing emphasis on sponsored content as a way to offset losses from programmatic.